Les gaufres d'Augustin(Franchise-Franchising) :The Belgian Waffles-Les gaufres belges [Franchiser of a global salesconcept of belgian artisanal waffles] Belgique,Belgïe,Belgium: la gaufre belge au sucre: aux pépites sucrées ou fourrées.

How was the concept efficiently developed?

The logo for Augustin's Waffles is of course, placed in the centre of the concept. Built around the logo are a number of promotional supports in the colours of our brand. These colours bear witness to the waffle making past of my family. The black, yellow and red are, of course, the colours of the Belgian flag, but also translate the artisanal quality of the product.

The third element of the chart, a set of visual supports, (illustrations, pictograms and pictures, etc.) help our presentation to speak for itself.

Once the base was clearly defined, it was applied to all of our supports, thereby showing our attention to detail and our professional approach. Any passer-by seeing our stand will find his mouth watering. The smell of our waffles cooking will tease everyone's appetite. The client is hooked.

In order to ensure the high quality of the product for the consumer, each importer must obtain a certificate of conformity for both the materials used and the products. The distributors must renew a certificate of good health on a monthly basis (obtained from a GP).

Our work together is based on a contract which, if it imposes a certain number of rules that must be adhered to by the importers and the distributors, also imposes a number of OBLIGATIONS on me in my dealings with you. The contracts do not set out to advantage one or the other but are to define a working relationship that is motivating and secure for all involved.

For example, concerning the quantities purchased, I do undertake to supply, free of cost, the promotional material necessary for you to develop the activity of selling Augustin's Waffles (brochures, sample waffles, etc. ) If you do all you can on your side, you can be assured of personalised help, an attentive ear and an appropriate reaction on my part.

Augustin's Waffles - a delicious treat for all!